Biz Plan Hacks

Investing some time and effort into marketing using Facebook is well worth it. The difference between using social networking for marketing purposes and traditional advertising is the relationship you…

Although having an internet presence is vital to major corporations, for small businesses, direct mail campaigns or flyer distribution in the local area is equally important. It really isn't hard …

Running a small business can be difficult, especially when looking to expand. With little money and stretched resources, it can seem difficult to find a way to grow, but there are some useful things t…

Gail Goodman has a great piece on how to build an effective email list to use in marketing. It's an especially timely piece considering the recent statements Seth Godin made about spam.

Let&…

Do you ever wish there was a computer program that could generate demand for your products or services? Well there is. It's called demand generation software, and it's fairly common and rel…

Social Media has lots of business uses and implications. But if you decide to use social media as a marketing tool, how do you know if it's working?

Search Engine Land has some answers to th…

Every business should have a blog, acording to SubmitEdge.A well established blog can significantly boost the visibility of your brand. It can even help establish your website as the authority place t…

Small Business Trends recently took a look at the basics of launching a new product. It's a skill set that any good business planner needs to be familiar with.When orchestrating a new product laun…

Search Engine Land had some tips recently on ways to keep your brand's image fresh on your comany website.Considering that a website is one of the most important marketing tools, marketers should …

© Ed Yourdon

Entrepreneur.com had an excellent piece recently on the importance of knowing your competition in the business world. Know who your competitors are. This sounds basic, but it’s a …