Investing some time and effort into marketing using Facebook is well worth it. The difference between using social networking for marketing purposes and traditional advertising is the relationship you make with your clients and customers. Feedback and direct communication can be rewarding personally and financially. On a limited budget and with a little more than an hour per week, you can be building a steady fan base and be well on your way to using Facebook as a promotional tool. Make sure to consult the resources available about how to promote your business on Facebook. Just be sure to follow the principles that are outlined. Because of the "real-time" nature of Facebook and the potential power it has, you need to plan your marketing strategy carefully.