Every business needs publicity. Whether it's the business pages of a phone book, an ad on television, or some other platform, growing new customers involves getting the word out. More than ever before, the Internet is becoming an affordable and effective way to meet that need.

If you're looking for a convenient way to get your business noticed on the Web (or to publicize your experience with a local business), you're probably looking for Yescalate, a site were local business information is built by users.

Yescalate is a wiki, a site where users collaborate to create content and built knowledge for the Internet. On the one hand, Yescalate works like the business pages of an online phone book. You can put basic information (street address, products and services, phone numbers, prices, website, even pictures) on a Yescalate entry about your business. On the other hand, your customers can add to the site, creating comments or adding to the content about your business.

Best of all, you don't have to deal with sales people or pay some fee the way you world with a newspaper or phonebook ad. The site is free to use, and free to build.