Why: Blogging for Marketers

Filed in archive Marketing on May 18, 2007

I have been writing online since 1998 and converted my site to a blog two years ago. This article by Max Kalehoff sums up many of the experiences I have had blogging.

It is well worth reading for the insights Max points out on the personal growth front - which was the unexpected benefit I still enjoy using a blog to post my articles.

one of the best ways for a person to internalize and sensitize one's self to the essence of marketing. Because when you blog, you essentially expose your ego and subject it to the most important and intense dimensions of marketing, media, communications, networks and individual relationships. While I'm still learning and growing with this evolving platform, blogging has brought me far closer in touch with my profession than any other pursuit. Without a doubt, it's been the single-most instructive experience I've ever had on the Web. Via OnlineSpin

If you have been thinking of experimenting with a blog, read this and I think you will get excited about getting started. Let me know what you decide.