Vigilante Blogs

Filed in archive Operations on March 6, 2008

Should you be worried about blogs?

We have talked about how important it is for you to have a blog. It allows you to put a face on your business and come closer to the customer. You blog can promote your business, deal with any situations that arise, and let your best customers know what is happening in your business.

But do you have to worry about other bloggers? The Start Up Spark and other blogs are discussing a Newsweek article that came out a few months ago about vigilante bloggers. These are bloggers who post on their blogs about how dissatisfied they are with the customer service they receive from a company.

The best way to avoid these types of blogs is to give the best customer service possible. If you give every customer the same great customer you will have fewer chances of giving someone a reason to blog about you.

There is also sites such as epinions and others were you can post your opinions on companies. Take a look at the following two reviews and tell me which company you would like to be?

How Will The Hotel Screw Up Next????

A Place that knows Customer Service...

Both of these are reviews of hotels that I have visited on business trips. Common sense would say you want to be the second one.

Now there are some people, no matter how much you treat them well they are going to complain and there isn't much you can do about it. But if you give everyone outstanding customer service, those who truly are your customers will out voice the one guy who is out to get everyone.