Marketing is about educating your prospects.

Use these questions to jump start your thinking or use them or your own version and ask your customers to answer these questions.

1. What is the intrinsic motivation that is driving your customer to buy your product/service? What do they want to learn?

2. When a customer thinks of buying your product/service, what thoughts come to mind?

3. What goal do they want to achieve? What do they want to experience more of or less of as a result of doing business with you?