Taco Bell in Mexico..
Filed in archive Marketing by John Dornoff on October 10, 2007
There are multiple lessons that can be learned from this article about Taco Bell going into Mexico.

In addition it is using some American dishes such as French Fries and soft serve ice ream in order to show that it is not the typical Mexican Restaurant.
Some chains such as fellow YUM brand KFC, Chili's and Starbucks have found success in Mexico; however they also are more unique to the culture than Taco Bell.
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Taco Bell Fast Food Mexican Marketing Restaurant business taco+bell
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