Filed in archive
Marketing
by John Dornoff on October 10, 2007
Taco Bell reopens in Mexico
There are multiple lessons that can be learned from this article about Taco Bell going into Mexico.
First of all, the restaurant change is trying to distance itself from traditional mexican food by promoting that "Taco Bell-Something Else".
In addition it is using some American dishes such as French Fries and soft serve ice ream in order to show that it is not the typical Mexican Restaurant.
Some chains such as fellow YUM brand KFC, Chili's and Starbucks have found success in Mexico; however they also are more unique to the culture than Taco Bell.
There are multiple lessons that can be learned from this article about Taco Bell going into Mexico.
In addition it is using some American dishes such as French Fries and soft serve ice ream in order to show that it is not the typical Mexican Restaurant.
Some chains such as fellow YUM brand KFC, Chili's and Starbucks have found success in Mexico; however they also are more unique to the culture than Taco Bell.
Permalink: Taco Bell in Mexico..
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/96186
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for Taco Bell in Mexico..:
|
Rating: 8.67 out of 3 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |
