Taco Bell reopens in Mexico

There are multiple lessons that can be learned from this article about Taco Bell going into Mexico.

First of all, the restaurant change is trying to distance itself from traditional mexican food by promoting that "Taco Bell-Something Else".

In addition it is using some American dishes such as French Fries and soft serve ice ream in order to show that it is not the typical Mexican Restaurant.

Some chains such as fellow YUM brand KFC, Chili's and Starbucks have found success in Mexico; however they also are more unique to the culture than Taco Bell.