Reaching the Tween and Teen Markets via SMS at Biz Plan Hacks

A new use for cell phones? Coupons and advertising using SMS or Short Messaging Service, I guess this was bound to happen because Tweens and Teens live on their cell phones and are avid SMS users. Annoying or not, door-hangers are effective at generating sales because they hit consumers where they live. Similarly, new technologies like Bluetooth, infrared, and Wi-Fi are making it easier and potentially cheaper than ever to reach [...] Read More


Reaching the Next Generation at Biz Plan Hacks

Blogtrepreneur had a good piece recently on focusing your marketing plans to reach the next generation.Marketers who do not pay attention to the buying habits and general activities of the teenager of today do so at their peril. Teenagers may not have the buying power necessary to cause marketers to salivate, but they represent the adults of tomorrow and some of the amazing trends that are emerging from the world [...] Read More


Kajeet Targets Disney Mobile Subscribers with $50 Credit at The Wireless Weblog

tween-targeting MVNO kajeet has announced a $50 airtime credit for any Disney Mobile subscriber who switches to kajeet by November 10th - Disney Mobile, of course, having recently announced its imminent shutdown. Company CEO Daniel Neal boasts, "We have a growing selection of full-featured phones with everything that kids want, plus a powerful set of easy-to-use online tools that let kids and parents manage budget and usage together with no long-term [...] Read More


NPD Group Sez Teen P2P Use Dropped in 2008 at P2P File Sharing

An NPD Group survey of teens aged 13 to 17 has found that teens' use of P2P networks to download music dropped by 6 percent in 2008. As WebProNews' Mike Sachoff reports, that shift was unexpected. "It was surprising to see that fewer teens downloaded music from P2P sites or borrowed them from friends," says NPD Group analyst Russ Crupnick. "These declines could be happening due to a lack of excitement [...] Read More