Renaissance in Business and Transparency

Filed in archive Marketing on May 28, 2007

The renaissance of culture and art in the 16th century was marked by secrecy.

"Our desires and our commitment to the ideas of our future are all that matter." - Will Smith

Today we are witnessing a "Renaissance of Business" and instead of secrecy, protecting their proprietary assets, and deficit thinking - we are moving toward a period where businesses are practicing transparentness.

When Transparency Becomes A Business Asset

Consumers are jaded and dole out their trust very cautiously.

Transparency allows consumers to easily perceive your motives, thoughts, and feelings - transparency becomes an endearing quality in business. It eliminates confusion and makes your intent obvious.

Ideas and concepts become crystal clear and removes the obstacle of confusion and creates a foundation of understanding or being understood - which is the foundation of all commerce.

What do you think of this transparency concept?

Do you practice transparency?

Is transparency a new core competency?

Live Large!

Greg Balanko-Dickson