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Marketing
by Greg Balanko-Dickson on June 11, 2007
He realized his clients often talked about problems finding quality printers, desks, and the like. "We decided if they are asking about it there must be an opportunity," says Lara, who soon started reselling business equipment. He also noticed that he often bought promotional products to give his clients. After some research, he began selling similar goods for his customers' businesses. Benison had $4.5 million in sales in 2006, up from $1.5 million the previous year. Via Jump Start Your Business
Reinventing and renovating your business does not have to be difficult, just talk to your customers.
You can crowd source, listen, or ask probing questions.
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