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Extreme Makeover: Brand America
Here is an interesting article on branding with regard to branding America. This is a blog that focuses on branding and can offer some helpful hints to small business owners.
How would you rebrand America? There is some good information in this article and although it focuses on the rebranding of the United States, and there is good information for all business owners.
However, like trying to modify your niche, I would not jump into rebranding yourself unless you have serious problems. Many companies try to rebrand themselves in order to stay "hp" but it often does not work.
So establish your brand and stay with it unless there is some very compelling reasons, be very careful when trying to rebrand.
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