Blogtrepreneur had a good piece recently on focusing your marketing plans to reach the next generation.

Marketers who do not pay attention to the buying habits and general activities of the teenager of today do so at their peril. Teenagers may not have the buying power necessary to cause marketers to salivate, but they represent the adults of tomorrow and some of the amazing trends that are emerging from the world of the teenager will have a significant effect on the marketing arena ahead.

Newspapers (if they still exist in five years) and radio will be almost completely foreign to today's teens once they grow up and get jobs. Marketers will have to find a way to reach them through their cell phones, Xboxes, and inside interactive games like Second Life.

The article gives an interesting perspective on the future of marketing.

Starbucks reaching out to Second Lifers?
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