You did the icebreaking, you qualified the customer, you showed the customer the benefits of the product, you did a trial close, you overcame any objections, you closed the sale, and you added the necessary accessories, now what?



Now is the time to do the many things we have talked about before to turn one time customers into loyal customers. Ask them if they would like to receive emails about special promotions you are running (just ensure them that you will not be selling their email addresses to anyone!).

One idea would be to put coupons on your shopping bags that tell gives the customer an incentive to come back to your store. You could also try putting coupons into the bags but these can have mixed results depending on how many people actually look at the coupon.

This would be a great time to put your networking together and have several business put coupons on bags and then share the bags. This will allow you to the opportunity to get your name out to even more people and several different stores.

You can relax for a moment as you have completed the sales process. Now go out and sell.

While this series focused on retail store, the selling process can work in a variety of areas to help you close more sales. Remember, it doesn't matter how many people you talk to in a day, what matters is how many you closed and got the money in the bank.

Happy selling.

For more ideas go to the Sales and Sales Management Blog