If you're struggling with the question of personal branding at all, Paul McCord over at the Sales and Sales Management Blog has an excellent approach to figuring out the issue...

Paul points out that personal branding has been around a long time in some industries - like insurance and realty. But it's, well, spreading at the moment into new industries where management isn't as familiar with the practice.

So how should you feel about it? Paul looks at a variety of factors that should help you decide.


Photo courtesy of iStockphoto, Angelika Schwarz