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Newspapers and Advertising...

Filed in archive Trends by John Dornoff on November 06, 2007

Newspaper circulation down, Web readers up


This article goes over another important trend that you as a small business owner needs to keep track of.

Newspapers and Advertising...
The best person to evaluate that is you. How is your market? If it's older people then the paper may still be something that may work for you.

However, if your customers are late Generation X or later, then you may want to look at new ideas for advertising that will attract your target market. One of the best ways to find out were you should be advertising is to ask your customers. You can just ask casual questions or you can ask them to fill out a survey and get more detailed results.

Most small business owners have a limited budget to use on advertising so be sure that you are using the money to your advantage on the best source for your target market.


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Permalink: Newspapers and Advertising...
Tags: Small  Business  Advertising  Newspapers  Marketing    business  newspapers+advertising 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/100774



Related Entries:

Why Newspapers Won't Die - 29 March 2006

Getting Cheap Advertising for your Business - 07 September 2006

Online Newspaper Ads Face Dim Future - 23 April 2007

Gorgeous Girl Teaches Advertising - 18 June 2007

Advertising - 19 December 2007

Marketing Video - 02 July 2008

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