Newspaper circulation down, Web readers up


This article goes over another important trend that you as a small business owner needs to keep track of.

The best person to evaluate that is you. How is your market? If it's older people then the paper may still be something that may work for you.

However, if your customers are late Generation X or later, then you may want to look at new ideas for advertising that will attract your target market. One of the best ways to find out were you should be advertising is to ask your customers. You can just ask casual questions or you can ask them to fill out a survey and get more detailed results.

Most small business owners have a limited budget to use on advertising so be sure that you are using the money to your advantage on the best source for your target market.