Are you the SEO of your company (search engine optimizer)? Or do you have some one doing everything for you?

If you have an outside company building and managing your website, search engine optimization is one of the things they should be doing for you. However, as I have mentioned before, it is your responsibility to know that it is being done right. You will want to get an understanding of the basics on how search engine optimization is done so you can insure that your outsourcer is doing it right.

This is a video from Google's Matt Cutts who gives many ideas to small businesses like you ideas to improve your search engine performance on such search engines. This gives you good information whether you are working on your own website or having someone else take car of it for you.