We have talked about the importance of having a marketing plan and understanding why your customers come to your business. This video gives some good basic information on why you need that information, how to get it, and what to do with it.

This information will not only help you serve your existing customers better, you will also have a better understanding of what brings those customers in and were you should concentrate your advertising dollars.

As a small business owner, every dollar is precious so it is important that you spend your advertising dollars in the right place and not waste any money.