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Making the Pitch

Filed in archive Sales on May 23, 2009

Women Entrepreneurs had a fun "how to" piece earlier this month on "selling ice to Eskimos."
This is not rocket science, really. Whether you are running an online business or a local pizzeria, selling is about doing four things better than your competitors: 1. Tangibly communicating your value/benefits 2. Spreading the word in a bunch of smart connection portals 3. Making it personal and 4. Avoiding one-night stands.
They give a couple of examples of sales pitches that work. It's worth reading.
Could you sell ice here?
© DeeJayTee23





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