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Judy's Book on the verge of closing
While you always want to learn from successful companies, you also need to take a look at those that are having problems so that you can avoid the same mistakes.
Here is a case of a Seattle startup that is either going to be sold or shut down, so what are some things that can be learned?
1. What does their name have to do with what they do? While Amazon may have nothing to do with selling books, but when you hear the name Judy's Books you think Bookseller.
2. It was not working out so they reinvented the company. While it may be easier for a start up to do this than a long established business, it is not an easy task and once again the name does not help.
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