Do you know yourself enough to find that right niche?

Rob from the HomBizBlogger has a nice article about finding your niche in the marketplace. While this blog focuses on the internet, the information contained can work in any form of business.

I have talked about finding something that you are truly passionate about. Once you have a list of what you are truly passionate about ponder the list until you can figure out which is the right direction to go for you.

Also find an area to compete in that is not oversaturated by the big boys. In retail you would not open a general merchandise store or a standard electronics stores. However, if you specialized in one type of electronics or a tourist store then you will have a niche.

Just be sure to find something that you enjoy.