Search Engine Land had some tips recently on ways to keep your brand's image fresh on your comany website.

Considering that a website is one of the most important marketing tools, marketers should be mindful that even small site issues can quickly add up and adversely affect brand perception. For instance, a poorly organized product website can frustrate users and negatively impact sales. Similarly, an informational website with stale content can drive users to get their information elsewhere. In short, a poorly maintained website spells risk for your brand.

The piece is a brief tutorial on the basics of maintaining your brand's image on a website.