Keeping Your Brand's Image Fresh Online

Filed in archive Marketing on December 19, 2009

Search Engine Land had some tips recently on ways to keep your brand's image fresh on your comany website.

Considering that a website is one of the most important marketing tools, marketers should be mindful that even small site issues can quickly add up and adversely affect brand perception. For instance, a poorly organized product website can frustrate users and negatively impact sales. Similarly, an informational website with stale content can drive users to get their information elsewhere. In short, a poorly maintained website spells risk for your brand.

The piece is a brief tutorial on the basics of maintaining your brand's image on a website.