Gen Y: These Young People Know What They Want

Struggling to hire 17-29 year olds (echo boomers)?

Business owners and entrepreneurs better wake up and smell the coffee, times have changed and the youth of today do not think like you would expect.

If this post hits the baby boomers where it hurts, so be it, but these kids are not only savvy they are also very entrepreneurial:

"They want to create a custom life and create the kind of career that fits around the kind of life they want," says Bruce Tulgan, the founder of RainmakerThinking, a management training firm in New Haven, Conn., and an author specializing in generational diversity in the workplace. Via USA Today

In a post back in May I defined this group called:

Generation Y (Echo Boomers): age 17 – 29 in 2005, this is the generation that has never known life without a persistent internet connection or a life without computers. They love Instant Messaging (IM) and manage a large list of friends via instant messaging. IM was their first social application. Many have been instrumental in innovating Web 2.0 with social applications and tools.

In The Secret To Recruiting Echo Boomers I document that this net-generation is curious, intelligent, focused, willing to adapt to change, self reliant, confident and ready to pursue their dreams via entrepreneurial pursuits.

It is time to start approaching your human resource and hiring issues differently, help them to find meaning in their work, encourage them to be creative, innovate, and loosen the control strings. Don't be their boss, work with them.