Forget Black Friday: Is Your Business Ready for Cyber Monday?

Filed in archive Marketing on November 26, 2008

Like most years, my wife and I will spend Thanksgiving Day in our car - driving a few hundred miles to see relatives. We'll arrive during the late afternoon. This year there will be snow on the ground. We'll fry some fish for Thursday's dinner (Turkey gets served on Saturday) and play cards for a while before going to bed. Then Friday morning we'll get up and do nothing, really, for a few hours - we definitely won't go shopping.

Cyber Monday will mean a lot more for us as a family than Black Friday ever has. I already know of a couple of things I'll order online on Monday (if I can find them). So the question is this: Is your website ready for me?

Wendy Kennedy has some tips over at Samll Business Trends for making sure your website is ready for Cyber Monday - things like making sure your customer data is secure and being sure your ready for the surge in traffic that comes after Turkey Day. She even talks about making it easy for your customers to pay...


Photo courtesy of iStockphoto, Ugur Evirgen