Finding your edge

Filed in archive Marketing on January 15, 2008

What is your edge?

The Babe of Business is asking that question on her website. We have talked about finding your niche many times and that is going to be your edge. What lets you stand apart from the competitors?

Her first point is about the lowest price. For the small business owners this is usually not an option for an edge. The bigger competition will eat you alive in the price department. However, there is many ways you can have an edge in the marketplace.

Having a niche that is unique is the best way to have an edge. Set yourself apart from the competition.

The other edge you have is customer service. While it may not bring people in the door initially, it will have them coming back.

Remember having a niche and good customer service is your best opportunity to keep an edge on the competition.