Do the people you do business know what you do for a living?

I am a big fan of Zig Ziglar and in one of his selling tapes he mentions that everyone you know should be informed what you do for a living so that they can purchase from you when they need what you sell.

Think about all the places you do business with. The place you go to get a haircut or get your hair styled, your insurance agent, your dry cleaners, and others. You give your hard earned money to these folks so they should know you are in business for yourself and if let them know that if they need your services you will be there to serve them.

I am sure you can come up with a large list of names of people you do business with and every one of them is a potential customer of yours.