Who is setting your expectations?

Wil Schroter from Bigger Blog talks about expectations in Who's Setting the Expectations at Your Startup Company?

We here about companies like YouTube and others that within a short period of time become very successful and in the case of YouTube sold to Google for large sums of money. As Wil points out, that leaves many entrepreneurs wondering why that not happening to us is.

He points out that you should not let investors, your staff and the media tell you what to expect from your start up. Instead he plain and simple says that you should be setting expectations for your business.

What I would ad again is that you need to know what your expectations are. You need to set goals for yourself and have them written down. Have that target out and visible so that you can see your goals everyday and to insure you are keeping aim on those goals.