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Direct Marketing: Time Starved Consumers Prefer Convenience
Filed in archive Marketing by Greg Balanko-Dickson on January 5, 2007
Direct Marketing: Time Starved Consumers Prefer Convenience
The survey cited proves that convenience is more important than the price. So what does this mean? Consumers are time-starved and money rich.
According to the survey results, more than half of American consumers (62%) do not bother to compare prices at even two land stores before making most of their purchases. However, the survey revealed that of those who researched and decided to purchase a particular product on the Internet, 64% would consider purchasing a competitive product if they received a direct response offer of 15% off a comparable brand. Via eMarketer

The key conclusion from this research is that when users had who had researched and made a decision to buy could be influenced to consider a competitive product if the offer was right. Check out the details to learn more.

caution must always be used whenever discounting is considered as a marketing strategy. You have to make sure that you really know your customer and the buying patterns to avoid giving away profit unnecessarily.

Permalink: Direct Marketing: Time Starved Consumers Prefer Convenience
Tags: Direct  Marketing    Time  Starved  Consumers  Prefer  Convenience  business  time+starved 
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