Definition of Marketing
Filed in archive Marketing by Greg Balanko-Dickson on March 30, 2007

The process can take place in the spur of the moment or be planned. However, the goal is always the same. To get people to consider the merits of whatever is being marketed.
When done well they will want to investigate further or acquire the item or service.
Marketing Is Also Communication
In order for your marketing to be successful the message has to be seen, heard or read by those you are trying to communicate with. You have to get your message in front of them -- where they live or work.
When targeting your advertising and communications - think about where your customers hang out. Where do they live, work, eat, drink or party? Look for advertising opportunities that you know will reach your audience. Be selective and test. If your test is successful then roll out a larger and more sustained campaign.
Sample of Marketing Tools
In order to reach your audience you will need to use a combination of tools. Some examples include:
- Brochure
- Post Card
- Business Card
- Newsletter
- Web Site
- telemarketing
Campaign - Direct Mail
- Advertising
- Networking
- Press Release
- Book
- E-Zine
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