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Marketing
by John Dornoff on April 25, 2008
How are you developing Customer Loyalty?

© oddsock
As a small business owner customer loyalty is one of the keys to survival. Not only will your loyal customers be a regular source of business but they are the ones that will be talking positively about you to their friends.
We have talked about giving special promotions to your loyal customers in the past. Another way to thank your loyal customers is to have special contest for your most loyal customers. Maybe you will offer them a special shopping spree, buy tickets to some special event, or partner with a non-competing business to offer special meals or other bonuses.
There is plenty of opportunities out there, you just have to find them. Anita over at the Small Business Trends Blog talks more about this and gives and great example of a contest run by a blog.

© oddsock
As a small business owner customer loyalty is one of the keys to survival. Not only will your loyal customers be a regular source of business but they are the ones that will be talking positively about you to their friends.
We have talked about giving special promotions to your loyal customers in the past. Another way to thank your loyal customers is to have special contest for your most loyal customers. Maybe you will offer them a special shopping spree, buy tickets to some special event, or partner with a non-competing business to offer special meals or other bonuses.
There is plenty of opportunities out there, you just have to find them. Anita over at the Small Business Trends Blog talks more about this and gives and great example of a contest run by a blog.
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