Here is another excellent article from Bill Virgin of the Seattle P-I

Web could make buying a car fun

The story is about the car buying experience which all of us have horror stories about. The article describes how one major dealership, Lithia is looking to change how a consumer can by a car.

I have mentioned before how the big corporations are always slow to change and that is your opportunity to take advantage of change. The car manufacturers both domestic and imports have been slow to adapt to the internet and now some dealerships are working to change it themselves.

Keep up on technology trends and use them to your advantage to get a leg up on the competition.