
Via Forbes: Business Plans Gone Wild:
Mistakes are common with business plans…. Google's original business plan did not even include paid search (which, of course, is the core business model).
Common Mistakes:
- Not Hooking The Readers (Financiers) Quickly
- Unrealistic Funding Needs
- Over-Reliance On business plan software
The Business Plans Gone Wild is a really good article and should be read by everyone writing a business plan.

