Here is the next entry of Tim Berry's developing a Business Plan series.
This section talks about the important of strategy and how that fits into your business plan.
One of the things discussed that is so important that many first time entrepreneurs fail to comprehend is that you need to tailor your products for customer demand. You cannot force a market for a product that there is no demand for. Finding what the demand is and how you can uniquely make that demand is how you.
There is also more information to be learned from the video so check it out.