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Seth Godin had a nice succinct piece recently on business models at his blog. Probably a refresher course, for most of us. But refresher courses help. And Seth brings his unique perspective to business.
Seth starts with four questions that any business model has to address, and I liked the way he phrased the first one: What compelling reason exists for people to give you money? That is what you need – a compelling reason. Seth makes the point that that first question is becoming increasingly important to a business model.
The other questions you need to answer? Read the piece here.
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