If you are a service business (close to 90% are) and your business is growing -- promoting from within will improve moral, save time, and make you money. People want to do a good job for employers...
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How do revolutionary ideas and innovative products and services come into existence? Someone recognized a problem and came up with a solution, a better mousetrap. Problems are Really Opportunities...
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We live and work in a world of fear. Perhaps it has always been this way but from where I sit things have changed. I am old enough to remember 1969, watching Neil Armstrong walk on the moon and......
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We live and work in a world of fear. Perhaps it has always been this way but from where I sit things have changed. I am old enough to remember 1969, watching Neil Armstrong walk on the moon and......
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When a business partnership begins to breakdown one of the issues that is often unresolved is one of 'control'. Control is an important issue for a business. For some personality types they...
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Marketing is about educating your prospects. Use these questions to jump start your thinking or use them or your own version and ask your customers to answer these questions. 1. What is the intrinsic...
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People often find this difficult to do. Some research suggestions that may assist you are: Focus Groups: this is where a group of potential customers come together to provide feedback and suggestions...
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What is the definition of marketing. The process by which information about a product or service designed to meet a need - real or otherwise - is communicated to those who have the need. The process...
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The goal of marketing is to clearly communicate your primary competitive advantage to your target audience. The concept is to find something that gives you a clear advantage over your competitors. To...
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Could your lack of knowledge be killing your business? 1) Knowledge about your Local Market and your Target Customers For a decade I have been extolling the virtues of "knowing thy...
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I was thinking about this quote from Stedman Graham, in case you do not know who he is, he is also known as Oprah's boyfriend. Before you jump to conclusions Stedman is a success in his own...
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To outsiders, business owners and entrepreneurs appear to be working all the time and balance is not the first word you think of when their names come to mind. However, being self employed requires...
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I got this email from a young entrepreneur... I am only 16, and dream of making my own business and making loads of money. When talking to people about it, they practically laugh in my face, as I...
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I have witnessed a significant increase in burn out, depression and extreme stress in entrepreneurs. The long hours and constant demands of building a business can take a heavy toll. The Cost Of...
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There's never enough time to do it right the first time, but there's always time to do it over again. Why not pick one of the ideas below that most appeals to you and live it the rest of......
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I recently asked one of my clients, "If you had the opportunity to hire you, would you?" His answer startled both of us: "No, probably not!" In his case, he had invested $120,000,...
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All sections of the business plan are important. Picking one which is most important is difficult. However, I think that there are three areas where most business plans either fail or pass: 1) Market...
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